From Local to Global

A Case Study of International SEO Success

Description

Client: A high-end wedding dress designer based in Toronto, Canada.

Industry: Wedding Dresses.

Goals: To brand their company globally, increase website traffic from all over the world, grow their social media following, and increase sales.

Problem: The client was facing several challenges with their online presence.

Their SEO traffic was negligible due to over 50,000 low-quality backlinks built by their previous SEO, resulting in the website being penalized by Google. Their website was using a CMS that was not Google-friendly, and their Instagram account had poor content. Furthermore, the client was not ranking well in Google search results for their main branding keyword “Brand + Wedding Dresses” and only ranking in a few countries, such as the USA, Canada, and UK, with low rankings.

Solution: To overcome these issues, I employed my “Traffic Domination System™” to transform the client’s online presence. Firstly, I moved the website from its CMS to WordPress, a more SEO-friendly platform. I conducted a site audit, ensured their robots.txt was not blocking any indexed pages, fixed all on-page errors, and analyzed their backlink profile. Then, I hired a social media assistant and together, we came up with a plan for creating more engaging videos and capitalizing on trends.

I analyzed content opportunities and then implemented my FA&LLA content marketing strategy, which I have honed over 20 years at my SEO agency, MDZ IT Solutions Inc. My content strategy creates a self-sustaining ecosystem based on trust and authority, leading to better and faster ranking of new pages. The way I interlink the content improves ranking for important pages, generates more traffic, and ranks for more keywords than originally created. With this strategy, I was able to rank the client #1 in Google in record time for their main brand keywords and over 3,000 related keywords. The website received traffic from every country in the world, replacing 100% of their paid traffic and saving the company $50,000 per month.

I also fixed broken links, redirected orphan pages, and removed all the harmful backlinks built by the previous SEO.

Results: The client’s Instagram account grew to 143,000 followers and their website received over 52,000 monthly visitors. The “Traffic Domination System™” continued to bring in more visitors over time, as it generates more rankings and traffic. The client was ranking #1 in Google for their main brand keywords and over 3,000 related keywords, receiving traffic and rankings from every country in the world. They received new clients and increased sales without building a single backlink, saving the company time and money.

Benefits of the “Traffic Domination System™:

Saves Money: By creating an internal trust and authority system that Google loves, the “Traffic Domination System™” eliminates the need for building backlinks, which can be risky if the quality of those backlinks is not high enough. Additionally, building backlinks can be time-consuming and expensive.
The Traffic Domination System™ not only saves you time and money, but it also positions your business website as the authority in your industry. By creating an ecosystem of trust and authority, your website will rank higher and faster in Google search results, and attract more organic traffic, without having to rely on building backlinks, which can be time-consuming and risky if the quality of those backlinks is not high enough.
Additionally, the interlinking of content within the Traffic Domination System™ helps the most important pages on your website rank higher and faster, and generate more traffic and rankings for even more keywords than they were initially created for. This system also addresses any potential penalties your website may face due to low-quality backlinks, as it uses a content strategy that builds trust and authority internally, rather than relying on external backlinks.
In conclusion, the Traffic Domination System™ is the solution for businesses looking to generate organic traffic, faster rankings, increase their online branding, and save time and money in the process. With the proven results demonstrated in this case study, it is clear that this system can transform a business’s online presence, helping them achieve their goals of global branding, increased traffic, social media growth, and increased sales.